Most travelers visiting Japan arrive and depart through major international airports such as Narita, Haneda, and Kansai, each offering their own unique attractions and experiences. However, Pokémon fans will soon have a new destination to add to their itinerary, and a way to enter the country in true Poké-style! On July 7, 2026, Ishikawa Prefecture will become home to the world’s first official Pokémon airport. Previously known as Noto Satoyama Airport, it will now be renamed to the Noto Satoyama Pokémon with YOU Airport and transformed into a special destination for fans of the beloved franchise. Visitors can look forward to themed decorations, exclusive merchandise, special food items, and a variety of Pokémon-inspired attractions throughout the terminal. In today’s blog, we’re excited to share some of the best things you can look forward to experiencing at this fun and exciting new airport!
Airport exterior Pokémon-themed decorations – Photo Credit: Burari Noto Net
Why Pokémon Chose Noto Airport
This project is more than just a new, fun attraction for Pokémon lovers. It is part of an ongoing effort to support the recovery of the Noto Peninsula following the 2024 Noto Peninsula Earthquake. The new airport was specifically created to support tourism on the Noto Peninsula. By partnering with The Pokémon Company, Ishikawa Prefecture hopes to encourage more travelers to discover the region’s stunning coastline, local businesses, and traditional culture. The airport serves both as a unique travel destination and a symbol of support for the area’s recovery.
Large balloon featuring Pikachu – Photo Credit: Burari Noto Net
What Can Visitors Expect?
Visitors can expect much more than a typical airport experience, as they can look forward to a variety of Pokémon-themed attractions throughout the space. Visitors will be greeted with a giant Pikachu balloon displayed inside the terminal, welcoming travelers as they arrive. Another eye-catching feature that is offered is all 111 Flying-type Pokémon displayed in decorations, allowing fans to search for their favorite Flying-type Pokémon. Additionally, attractions include themed monuments featuring Pikachu, Plusle, and Minun, special photo spots, and interactive experiences that visitors can access while exploring and having fun!
Pokémon-themed pancakes and drink – Photo Credit: Burari Noto Net
Exclusive Food and Merchandise
In addition to the various attractions, visitors will also be able to enjoy a variety of Pokémon-themed food and exclusive merchandise. The special menu includes themed pancakes and drinks that are easily available to travelers for a fun snack before or after their flight. Guests will also be able to buy exclusive souvenirs such as keychains, luggage tags, t-shirts, and other collectibles that can only be found at the airport. These limited-edition items are perfect for collectors or anyone looking to bring home a memorable keepsake from their visit.
“Wakura Pokémon Footbath” in Wakaru Onsen – Photo Credit: Burari Noto Net
Exploring the Noto Peninsula and Ishikawa
While the Pokémon airport may be the main attraction, it also makes for a unique gateway to explore the Noto Peninsula and Ishikawa Prefecture as a whole. Located along the Sea of Japan coast, the region is known for its breathtaking natural scenery, cultural heritage, and fresh seafood. It’s honestly an absolute must for nature lovers and foodies alike.
But don’t think that means that your experience is finished with the airport, Pokéfans! Guests can continue the adventure throughout the Noto Peninsula thanks to a new Pokémon-themed sightseeing bus. The route will connect travelers to locations such as the Wakura Pokémon Footbath in Wakura Onsen and the “Sylveon with LOVE” monument in Suzu City. It’s a fun way for enthusiasts to continue their journey while discovering more of what this beautiful region has to offer.
“Sylveon with LOVE” monument installed in Suzu City – Photo Credit: Burari Noto Net
Beyond Noto, Ishikawa Prefecture has many popular destinations for those who wish to travel further through this side of Japan. In fact, Ishikawa is often considered a cultural treasure of Japan, with Kanazawa serving as one of its most popular destinations. The city is known for its well-preserved samurai and geisha districts, traditional tea houses, and the beautiful Kenrokuen Garden. Whether you’re visiting just for the Pokémon or planning a longer trip through the region, Ishikawa offers culture, history, and natural beauty that is hard to find anywhere else!
Airport Logo – Photo Credit: Burari Noto Net
More than just a new and exciting attraction for Pokémon fans, the Noto Satoyama Pokémon with YOU Airport highlights the resilience of the Noto Peninsula and its efforts to encourage travelers to look beyond Japan’s most visited destinations. This is what makes the airport so unique, as it offers travelers an opportunity to support the region and everything it has to offer. Whether you’d love to visit the Pokémon-themed airport or are simply looking to explore somewhere new, this project is a reminder of how travel can not only help support local communities but also just how incredibly fun and memorable off-the-beaten-path travel can be!
Featured Photo Credit: Burari Noto Net
