Spring in Japan is inseparable from cherry blossoms, known as sakura (桜). Their fleeting beauty marks a season of quiet excitement, reflection, and renewal. In celebration of this moment, Blue Bottle Coffee Japan is welcoming spring with their new Special Blue Bottle Sakura Collection, launching nationwide on March 5, 2026. Available at Blue Bottle Coffee cafes across Japan and through the official online store, this limited-time collection blends coffee craftsmanship with seasonal elegance.
Cherry Blossom Latte – Photo Credit: Blue Bottle Coffee
Sakura as a Cultural Symbol
For centuries, sakura has held deep cultural meaning in Japan. Blooming briefly before scattering in the wind, cherry blossoms symbolize impermanence and the preciousness of the present moment. This sensibility is woven into everyday spring traditions, from leisurely blossom viewing picnics to seasonal foods and gifts. Blue Bottle Coffee draws inspiration from this cultural backdrop, capturing both the calm and uplifting spirit of sakura in its spring offerings.
Matcha Cherry Blossom Latte – Photo Credit: Blue Bottle Coffee
Spring Drinks with a Visual Twist
At the heart of the collection are two seasonal drinks designed to delight both the palate and the eye. Returning by popular demand is the Cherry Blossom Latte, a gentle and comforting drink that reflects the softness of spring. Joining it is the new Matcha Cherry Blossom Latte, which combines the depth of matcha (抹茶, powdered green tea) with delicate cherry blossom notes. Both drinks are finished with ruby chocolate, evoking the soft pink hues of blooming sakura and adding a subtle visual sparkle that enhances the sense of seasonal anticipation.
Cherry Pound Cake – Photo Credit: Blue Bottle Coffee
Japan-Exclusive Items Crafted for Spring
Beyond drinks, the collection also features Japan-only items created to enrich everyday coffee moments. The Sakura Cup, made in collaboration with KINTO (キントー), offers a simple yet refined design perfect for the season. Another highlight is the Sakura Latte Cup, produced with Yumiko Iihoshi porcelain (ユミコ イイホシ ポーセリン), known for its thoughtful approach to form and texture. These cups reflect Blue Bottle Coffee’s dedication to craftsmanship and understated beauty.
For gifting and travel souvenirs, the Original Embroidered Handkerchief Sakura stands out. Crafted with Kyoto-based embroidery brand Kyōtōto (京東都), it features the iconic Blue Bottle logo alongside sakura motifs, making it a charming keepsake of spring in Japan.
Snowball Cookie Strawberry – Photo Credit: Blue Bottle Coffee
Celebrating Spring the Blue Bottle Way
The Special Blue Bottle Sakura Collection invites visitors and locals alike to slow down and savor the season. Through thoughtfully designed drinks and items, Blue Bottle Coffee offers a modern way to celebrate sakura while staying rooted in Japanese cultural traditions. As cherry blossoms begin to bloom, this collection provides a simple yet meaningful way to welcome spring, one cup at a time.
Feature photo credit: Blue Bottle Coffee
