THE JAPAN TIMES: Persist, pivot, prosper? Tourism businesses on weathering the pandemic
Author: Zoria Petkoska
The pandemic experiences of small tourism businesses in Japan are eerily similar. A lucrative 2019 prompted them to invest in a 2020 that was supposed to bring the world to the Tokyo Olympics. Instead, they were not only among the first businesses to buckle under the pandemic but might be some of the last to bounce back. Arigato Japan talks with The Japan Times and shares how they managed to stay in business by switching to online experiences.