On December 3rd, the second round of the 2024 OMOTENASHI selection award winners were announced, showcasing the winner’s contribution towards fine craftsmanship and execution of many amazing Japanese products and services. The OMOTENASHI selection is a yearly list of the highest quality products and services produced by small and large Japanese companies that demonstrate Japan’s “ometenashi culture” or unique hospitality. However, one key aspect of this list is that all of the products and services are judged by foreign residents in Japan, not only for their quality but also for their viability in foreign markets. This second round will showcase additional consecutive award winners selected among those who have made the OMOTENASHI list consecutively three, five, or ten times year over year.
We hope you’re ready for round two! let’s dive into the second collection of Japan’s best OMOTENASHI selection award winners and see what they have brought to the table!
Marshmallow Gauze®: UCHINO CO., LTD. – Photo Credit: omotenashinippon.jp
10th Award, OMOTENASHI Selection TROPHY X
Marshmallow Gauze®: UCHINO CO., LTD.
Excerpt of evaluation by judges:
“This gauze material provides ultimate comfort at any time and is perfect for loungewear and pajamas.”
5th Award, OMOTENASHI Selection TROPHY V
Set of Lelectier and Kyoho juice: Le Verger Yamayo Yamayo Orchard
Excerpt of evaluation by judges:
“The Set of Lelectier and Kyoho Juice is a 100% pure juice made from fully ripe Niigata specialty Lelectier pears and Kyoho grapes, without any added sugar or additives.”
3rd Award, OMOTENASHI Selection TROPHY Ⅲ
1. Kotsukan Aero Duct The Long: MARVIN TRADING CO., LTD.
2. Katakuchi Kinmaki cold sake set (Kurokesshou/Shirokesshou): Yamai pottery Co., Ltd.
3. Premium pudding set (pudding no susume): EAT WELL Co., Ltd.
4. Picture Tenugui: CASE CORPORATION
5. The 360 Degree Electric Toothbrush Models: STI-IR CO., LTD.
NEKO true wireless earphones HP-C28BT: radius Co., Ltd. – Photo Credit: omotenashinippon.jp
Grand Gold Award
1. kulukulu THE TSUGICIAN Simple Kintsugi Kit for Glass Kintsugi: Kurumi Co.,Ltd.
Excerpt of evaluation by judges:
“kukulu THE TSUGICIAN Simple Kintsugi Kit for Glass Kintsugi is a product that allows you to experience kintsugi casually. Traditional kintsugi uses natural lacquer and takes several months to repair the vessel, but this kit uses adhesive and gel instead of natural lacquer, making it possible to repair the vessel in just a few hours.”
2. NEKO true wireless earphones HP-C28BT: radius Co., Ltd.
Excerpt of evaluation by judges:
“The NEKO true wireless earphones HP-C28BT is an item by radius Co., Ltd. that embodies the sentiment of “cats are cute” directly into earphones. Designed with a motif of a cat curled up and sleeping, it features a plump form that slightly overflows from a favorite sleeping spot.”
Designer’s Daruma: Imai Daruma NAYA, Inc. – Photo Credit: omotenashinippon.jp
3. Designer’s Daruma: Imai Daruma NAYA, Inc.
Excerpt of evaluation by judges:
“The Designer’s Daruma features six lines on its front, representing the passage of time from past to future. On both sides, the words “Korobu” and “Okiru” are written in Japanese Katakana to express the spirit of “falling down seven times, getting up eight” and are visually represented like a mathematical formula.”
Excerpt of evaluation by judges:
“SOZO is an innovative incense timer that changes fragrance and color with a single stick, allowing users to perceive the passage of time through scent. Developed by Shinkou Co., Ltd. on Awaji Island, a renowned incense production area, SOZO combines traditional craftsmanship with modern ideas.”
5. Dual-Mode/Gift Cards Collection: Dual-Mode Inc.
Excerpt of evaluation by judges:
“A world-first product crafted from traditional Japanese kimonos and obi. Handcrafted by artisans, it celebrates meaningful connections through sustainable and versatile design. The reversible cards can be used as table mats, framed as art, or repurposed creatively, promoting long-term use.”
6. Nanami Series: GLASS STUDIO CHOHICHIYA LTD.
Excerpt of evaluation by judges:
“A collection of handcrafted “Hotaru Glass” accessories inspired by Okinawa’s stunning coastal hues. Featuring seven ocean-themed colors like “Kerama Blue” and “Motobu Blue,” it authentically captures the beauty of Okinawa’s seas.”
(Tokyo) hacobo: KURUKURU Inc. – Photo Credit: omotenashinippon.jp
Gold Award
7. (Tokyo) hacobo: KURUKURU Inc.
8. (Saga) Arita ware mini parfait with porcelain bowl: ARITA PORCELAIN LAB., Inc
9. (Shizuoka) HARUNO Organic Green TEA: Chakuumin LLC
10. (Kyoto) ORIZURU chopstick rest: Kizawa
11. (Hyogo) ARANAMI SAMURAI SALT SERIES: Ako Aranami Salt Co., Ltd.
12. (Aichi) CHAIR MONSTER: OLDOVER
13. (Tokyo) albos Light & Speaker: Canon Marketing Japan Inc.
14. (Shizuoka) sengokukamon: OLIVE. Inc,
15. (Osaka) coconut ice cream: Mys Free Co., Ltd.
16. (Kanagawa) “saunality” skincare for sauna and bath: Soltelas Co., Ltd.
17. (Tokyo) Rice Tabering Udon: KJC Communications
18. (Shizuoka) Kikukawa Tea Gyoza: Udemakuri Dining Kirakuzin
19. (Shizuoka) Hare no hi no Shoyu: Hachimaru Co., Ltd.
20. (Aomori) apple mist: NIHON HARUMA Co., Ltd.
(Ibaraki) Premium Titanium Sake Vessel “hikiZAN”: Imahashi Co., Ltd. – Photo Credit: omotenashinippon.jp
21. (Gunma) Blueberry Sauce: Takayama Promotion Public Corporation
23. (Kyoto) TOSA KUROUCHI Fish Filleting & Slicing Knife: Yoshimune knives (ASTREXCo., Ltd.)
24. (Ibaraki) Premium Titanium Sake Vessel “hikiZAN”: Imahashi Co., Ltd.
25. (Shizuoka) ENSHU-ORIMONO codelane blouse: HUIS
26. (Shizuoka) JamLabel Shampoo: Private Lab Co., Ltd.
27. (Tokyo) JEMESON coffee infusion kit: FUURO JAPAN CORPORATION
28. (Aichi) UTSUWA MAME: Nagoya Jushi Industry Co., Ltd.
29. (Osaka) NANO NATTOKINASE PREMIUM α: NICHIEI BUSSAN CO., LTD.
30. (Osaka) AN-TUBE: 1ANKO (PRISM DESIGN, INC.)
31. (Osaka) Japanese Shower Head: Arromic CO., LTD.
32. (Tokyo) Otecare Shampoo: KURUKURU Inc.
33. (Tokushima) wa sent bon: OKAMAN HONPO
34. (Tokyo) Paper cutlery: Daio Miura Corporation
35. (Hyogo) “HOBO TAMANEGI NA Dressing” Onion Dressing: M&I mente service Co., Ltd.
36. (Tokyo) True wireless born conduction earphones Beethoven: radius Co., Ltd.
37. (Tokyo) Dashi soup stock + soy sauce: Hinoki
38. (Tokyo) EDISON CHOPSTICKS: KJC Communications
39. (Nara) paw patch: GRANDMAMA Kabushiki Kaisya
40. (Hyogo) SUaSHI Strech Ballet shoes: AT IMAGINE LTD.
(Fukuoka) okonomiyaki restaurant dondontei: Mi corporation Inc. – Photo Credit: omotenashinippon.jp
41. (Kyoto) Kyoto taste Tablet: COCO KYOTO
42. (Tokyo) marugotochichaipeach: Lisse Co., LTD.
43. (Osaka) Eau de ki: SANKODO
44. (Shizuoka) KINMEDAI GOHANNOMOTO: Watanabe Suisan Co., Ltd.
46. (Kochi) Umi no FarmR Seasoned Ikejime Hamachi Series: SUNRISEFARM CO., LTD.
47. (Tokyo) WANKO-DASHI (Dog Natural Healthy soup): SUN MOON Co., Ltd.
48. (Tokyo) O.T.F. NATURAL SKIN CARE OIL: KDC Co., Ltd.
49. (Fukuoka) okonomiyaki restaurant dondontei: Mi corporation Inc.
(Kanagawa) Picture Tenugui: CASE CORPORATION – Photo Credit: omotenashinippon.jp
Consecutive Gold Awards
50. (Tokyo) Marshmallow Gauze®: UCHINO CO., LTD.
51. (Gifu) Geroko Monogatari Nagomi Series: OKUDA-MATAEMON-KO HONPO,Inc
52. (Okayama) Kagamino Horori Cookie: Wakana L.P.
53. (Aichi) Kotsukan Aero Duct The Long: MARVIN TRADING CO., LTD.
54. (Gifu) Katakuchi Kinmaki cold sake set (Kurokesshou/Shirokesshou): Yamai pottery Co., Ltd.
55. (Fukuoka) Premium pudding set: pudding no susume (EAT WELL Co., Ltd.)
56. (Kanagawa) Picture Tenugui: CASE CORPORATION
57. (Osaka) Shiawase dorayaki: Clovermusubi (Clover365 Co., Ltd.)
(Tokyo) TOURER: NEGRONI – Photo Credit: omotenashinippon.jp
Special Awards by OMOTENASHI NIPPON Executive Committee
Originality Award
58. (Osaka) MAF WOOL DENIM: NIKKE TEXTILE Co., Ltd.
Special Awards by Gold Partners
ANA Award
Japan Post Online Shop Award
60. (Chiba) Premium Deep Smoked Mixed Nuts: HENRYM BAR MEALS CO., LTD.
(Wakayama) NAKAYA KINKAZAN TEXTILE/FABRIC PANEL: Nakatani Pile Co., Ltd. – Photo Credit: omotenashinippon.jp
Regular Awards
61. (Kyoto) Knittabi: KAWATOKUSHOJI Co., Ltd.
62. (Hyogo) Ashiya Impregnated Fruit, Longevity-Strawberry: H2R Japan Co., Ltd.
63. (Fukuoka) UMADASHI: Yamaya Communications,Inc.
64. (Kagoshima) Raw Marinated Grilled Fish: AQUA BLUE CO., LTD.
65. (Osaka) Nose breathing support while sleeping (Good Sleeper): TOPMAN INDUSTRY CO., LTD.
66. (Kanagawa) Fatty Tuna Dumpling, specialty of Port Misaki “TORO-CHIMAKI”: SevenSeas Inc.
67. (Tokyo) HINOYA Curry powder: NOA Land., LTD.
68. (Wakayama) NAKAYA KINKAZAN TEXTILE/FABRIC PANEL: Nakatani Pile Co., Ltd.
69. (Tokyo) Breathing My Pillow: Alice International Ltd.
70. (Nagasaki) Food bowl/Water bowl: 303CATLAB goudou kaisha
71. (Tokyo) ROYALHERB EX Series: ROYAL COSMETICS CO., LTD.
72. (Tokyo) TEA BOX: nana89 Co., Ltd.
73. (Tokyo) SAWARIGAMI: Shinkohsha Co., Ltd.
74. (Tokushima) CITRUS illusion: JouZo Co., Ltd.
75. (Hyogo) Hyakunenju Baked Cashew Nuts: H2R Japan Co., Ltd.
76. (Saitama) Domaine YUZO: Musashi Winery Co., Ltd.
77. (Tokyo) Tsumami Art Frame: Toka Co., Ltd.
78. (Tokyo) HAORIHAKAMA: oddsonjapan co., Ltd.
79. (Hiroshima) Jersey KIMONO: KimonoGRACE
80. (Fukuoka) THE KALE: Q’SAI CO., LTD.
(Tokyo) ROYALHERB EX Series: ROYAL COSMETICS CO., LTD. – Photo Credit: omotenashinippon.jp
81. (Saitama) high-class food-grade paper box: Paper Craft Co., Ltd.
82. (Shiga) Omichanpontei’s Juicy Gravy Gyoza: Omichanpontei (Dreamfoods Co., Ltd.)
83. (Mie) Saka Manju (Sake-Infused Steamed Bun with Red Bean Paste): sinseifoods LLC
84. (Tokyo) SOY PROTEIN beauty SAKE: Hollywood Co., Ltd.
85. (Chiba) MANAVIS Flora: Manavis Cosmetics Co., Ltd.
86. (Mie) clearing powder -ZEN-: LIFELO Co., Ltd.
87. (Hyogo) Art of pearl: laverite yuugenkaisha
88. (Niigata) Pure titanium sake cup (Yuu) set of 5: Arimoto manufacturing Co., Ltd.
89. (Gifu) Gohei-mochi: magomekan
90. (Gifu) Brass Warlord’s Crest Japanese Ornament: SEKIPRESSKOUGYOU Kabushiki Kaisha
91. (Shizuoka) HARI: Team MOCKO
93. (Gifu) Luminous series: MARUMO TAKAGI Co., Ltd.
94. (Ibaraki) KASAMA Mont Blanc: kurimonogatari Inc.
95 . (Kochi) yamachomiso jyakoshiso: yamacho Co.,Ltd.
96. (Shizuoka) Tsuki no Oto Anago no millefeuille: Tsuki no Oto Co., Ltd.
97. (Kanagawa) TABLE Museum: FREEing CO., LTD.
98. (Tokyo) Hydra UV Sunscreen Protector: Kabushiki Kaisha ENC Japan
99. (Tokyo) opus 22: Tachi Miyabi LLC.
100. (Chiba) URUOI PRO ultrasonic hair care Instrument＋URUOI PRO shampoo＋URUOI PRO treatment: MSP JAPAN
(Shizuoka) HARI: Team MOCKO – Photo Credit: omotenashinippon.jp
101. (Fukuoka) WOODEN KABUTO: ALTINFORMATION Co., Ltd.
102. (Tokyo) SCALP CARE SERIES: Of Cosmetics Co., Ltd.
103. (Tokyo) MN Home Treatment: Kabushiki Kaisha ENC Japan
104. (Niigata) Set of Lelectier and Kyoho juice: Le Verger Yamayo Yamayo Orchard
105. (Shizuoka) POWER GYOZA: Kabushiki Kaisha Kakumei Japan
106. (Toyama) Toyama Bay Seafood Chopstick Rest: TAKENAKA BRONZE Co., Ltd.
107. (Saitama) suguki lactic acid bacteria powder: cocori Co., Ltd.
108. (Tokyo) SIO NOZZLE: SIO Co., Ltd.
109. (Chiba) Rakka Monaka: Uenoyahonten LLC
110. (Hokkaido) Okhotsk Scallops: Furusato Story Co., Ltd.
111. (Osaka) AZABU Collagen Bread: AZABU COFFEE SHOP Co., Ltd.
112. (Miyagi) torokerucookie: Masunoseika Y.K.
113. (Kyoto) MATCHA GARETTE: POUKA LLC
115. (Kagoshima) Kyuzaemontei Dashi Shoyu: Fujiyasu Jozo Co., LTD.
116. (Tokyo) PIG SKIN・HALLIE BAG SERIES: REN (BUS DEM SHUT co. Ltd.)
117. (Tokyo) Tobikkiri mixed nuts – seasoned with ANA’s original beef consomme soup: ANA FOODS CO., LTD
118. (Okayama) IZM Enzyme Drink: T-CONCEPTION Co., Ltd.
119. (Tokyo) SANSOUREN chocolate: Topsart
120. (Hyogo) Genuine leather leg-lengthening moccasin shoes: SEIWA Co., Ltd.
(Tokyo) HAORIHAKAMA: oddsonjapan co.,ltd – Photo Credit: omotenashinippon.jp
121. (Saitama) tsukidoki: Crystal Rabbit
122. (Hokkaido) Okhotsk king crab: Furusato Story Co., Ltd.
123. (Tokyo) Akasaka Fukinuki Grilled eel: Kowafood Co., Ltd.
124. (Tokyo) Tri-Folding Mattress TYPE B: KURUKURU Inc.
125. (Hokkaido) Okhotsk Salmon roe: Furusato Story Co., Ltd.
126. (Tokyo) Healthy Carrot Juice Ippondemoiijanai Ninjindamono: Cypress Co., Ltd.
127. (Osaka) UMESUISHOU: SABUSUISAN Co., Ltd.
128. (Saitama) Gluten-free Japanese fermented butter cookie tin: Totonoegashi
129. (Tokyo) SUNABIOSHOT: NIL Co., Ltd.
130. (Hokkaido) Shining Sky Japan: HAREKA CORP.
131. (Yamagata) CRAFTEM MEDICAL GRIP: JUST CO., LTD.
132. (Chiba) SassyRow Colorful Shoelace: The Global Games Inc.
133. (Hyogo) kinkonkan canned red snow crab: kamaya (kaneryou Co., Ltd.)
134. (Tokyo) Zero Gravity Posture Lifter: Bodyresearch Institute. LLC.
135. (Nara) Suprevori haircare Collection: evis
136. (Hokkaido) Walnuts and raisins: CHARLOTTE Co., Ltd.
137. (Toyama) Real Toyama Prefecture Chopstick Rest: TAKENAKA BRONZE Co., Ltd.
138. (Tokyo) cream cream<12types×1 assort>12 PIECES SET: GREEN RUSH BY WEED CO., LTD.
139. (Toyama) Toyama Prefecture Plate: TAKENAKA BRONZE Co., Ltd.
140. (Tokyo) Suppon consomme soup: Hosendo Co., Ltd.
(Hokkaido) Shining Sky Japan: HAREKA CORP. – Photo Credit: omotenashinippon.jp
141. (Kanagawa) PIPOCCHI Quilting Maglia: ANGEL KOBO SHIHO
142. (Kanagawa) New Star☆UMEGHERITA: PIZZA HUT JAPAN LTD.
143. (Gifu) Goheimochi making experience: magomekan
144. (Osaka) Tashiro Coffee’s “Coffee School”: Tashiro Coffee Co., Ltd.
145. (Tokyo) Hello Japan Connect Wi-Fi Rental Service: MOBILE PLANNING Co., Ltd.
146. (Kanagawa) BAMPAKU BEAST: SE Amusement Co., Ltd.
(Osaka) The 360 Degree Electric Toothbrush Models: STI-IR CO., LTD. – Photo Credit: omotenashinippon.jp
Consecutive Awards
147. (Osaka) The 360 Degree Electric Toothbrush Models: STI-IR CO., LTD.
148. (Tokyo) OXO KAZE SOAP: MQ SKIN LABORATORIES (GQ-inc Inc.)
149. (Aichi) cellpur: Shinohara Chemical Corp.
150. (Tokyo) KRAACH CRYSTAL BATH SALT: KRAACH (QUARTER SOCIETY LLC.)
151. (Yamagata) Hinomotohanpu Urushi 3-Way Shoulder Bag: Hinomotohanpu (Sankodo Co., Ltd)
152. (Hyogo) Somatid Rice “KIMAI”: MUSUBIpromotion. LLC
To conclude the second half of the OMOTENASHI Selection of 2024, we hope you could witness the unique and welcoming Japanese ometenashi culture demonstrated through these amazing products and services. Please be sure to check out some of these products and services for yourself to experience first-hand what makes Japanese craftsmanship and service so excellent!
Featured Photo Credit: omotenashinippon.jp
Learn more about Omotenashi Selection in our interview!
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