Looking for a summer experience that blends tradition, celebration, and unforgettable sights? Well, the Gion Festival might be exactly what you’re looking for. Every July, the city of Kyoto transforms into a vibrant stage for one of Japan’s most famous and beloved celebrations, the Gion Matsuri! Held over the entire month of July, the festival’s main events take place on July 17 and July 24, 2025. The spectacular Yamaboko Junko parades, where towering floats decorated with exquisite tapestries and traditional crafts make their way through the city’s historic streets. But the festival is much more than just the parades; it is a cultural experience that immerses visitors in centuries-old traditions, lively street festivities, and the warm spirit of community. And its exactly this that we’re going to dive into today!
Yasaka Shrine in Kyoto – Photo Credit: InnaPoka
The Origin
The origins of the Gion Matsuri date back to 869 AD, when Kyoto was facing a devastating epidemic. To protect the city and its people, a religious ritual was held to appease the gods and ward off disease. Over time, what began as a purification rite evolved into a grand festival rooted deeply in Kyoto’s spiritual heritage and pride. Named after the Yasaka Shrine, originally known as Gion Shrine, the festival remains closely tied to this site, where much of the spiritual energy of the event is believed to reside.
Yamaboko Junko Parades – Photo Credit: Shawn.ccf
What to See & Do
The highlight of the Gion Matsuri is undoubtedly the Yamaboko Junko parades. On July 17 (9 am – 1 pm), twenty-three enormous floats, called Yama and Hoko, proceed along the Shijo, Kawaramachi, and Oike streets. These floats are true works of art, some towering over 25 meters high and weighing more than 12 tons. Each float is decorated with centuries-old tapestries and intricate wood carvings, all symbolizing the unique identity of the neighborhood it represents.
Then, on July 24 (9:30 am – 11:50 am), a smaller procession of ten floats travels to Shimogamo Shrine. Watching these floats being pulled through the streets by groups of locals dressed in traditional clothes is a unique sight and an incredible opportunity to witness the city’s history and culture.
Yamaboko Junko parades routes and closest station – Photo Credit: Emma Verchin
In the evenings leading up to the main parades, Kyoto comes alive during Yoiyama, celebrated on July 14–16 and July 21–23. These festive nights are a countdown to the parades, known as Yoiyoiyoiyama, Yoiyoiyama, and Yoiyama. The Shijō–Karasuma area transforms into a pedestrian-only zone, with glowing festival floats on display and food stalls lining the streets.
In the days before the main events, visitors can also witness the process of float assembly and decoration. The floats are constructed using traditional techniques, and local artisans carefully restore and maintain the elaborate decorations each year. Seeing this craftsmanship up close reveals the tremendous effort and community spirit invested in the festival.
Visitors can also enjoy strolling through this vibrant atmosphere, often stopping to admire precious family heirlooms such as folding screens and antique kimonos during the unique Byobu Matsuri tradition, where local homes in Shinmachi and Muromachi areas open their doors to share their treasured collections.
Gion Parades – Photo Credit: Jasonyan
The evenings of the festival also feature the mikoshi processions. Mikoshi are portable Shinto shrines carried through Kyoto’s streets. These sacred shrines are believed to bring purification and blessings. The energetic processions are accompanied by chanting, traditional music, and the rhythmic pounding of feet. The mikoshi events provide a lively contrast to the solemnity of the grand floats parades happening in the morning and offer visitors a glimpse into the deep religious significance of the festival.
On the day of the first parade, the 17th, the mikoshi (portable shrines) are carried out and brought to the Shijo Otabisho, a temporary resting place for the deities. Then, following the final parade, the 24th, they are ceremoniously returned to their home at Yasaka Shrine.
If you’re interested in learning more about the various events and want to experience beautifully captured footage of the festival, we highly recommend watching this video, Gion Matsuri: Yasaka Shrine Events. It offers an excellent visual journey through the vibrant traditions and ceremonies that define the Gion Festival.
People Standing at the Entrance to the Yasaka Shrine in Kyoto – Photo Credit: AXP Photography
Food & Atmosphere
No Japanese festival would be complete without delicious food, and the Gion Matsuri is no exception. The streets fill with tempting aromas of yakitori (grilled chicken skewers), takoyaki (octopus balls), okonomiyaki (savory pancakes), taiyaki (fish-shaped cakes filled with sweet bean paste), and kakigori (refreshing shaved ice). These treats, along with the sounds of taiko drums, flutes, and joyful cheers, create a festive atmosphere that’s as rich in sensory delights as it is in cultural heritage.
If you’re interested in discovering more of Kyoto’s incredible food traditions, consider joining one of our guided tours. It is the perfect opportunity to taste authentic local flavors while exploring the city’s hidden gems.
Geisha during Gion Festival – Photo Credit: kqlsm
Travel Tips
If you’re planning to attend the Gion Matsuri, it’s wise to book your accommodation well in advance, as Kyoto becomes a popular destination during July. Public transport, such as buses and subways, is the best way to navigate the busy festival streets. Many visitors enjoy renting a yukata, a light cotton kimono, which adds to the immersive experience. Be sure to arrive early at parade viewing spots to secure the best seats and wear comfortable shoes. Kyoto’s summer heat and humid weather can make walking around a challenge, so stay hydrated and pace yourself.
The Gion Matsuri is so much more than just a festival; it’s a living tradition that invites you to step into the past, celebrate the present, and feel the vibrant pulse of Kyoto’s community spirit. Filled to the brim with culture, traditions, beautiful scenery, and amazing food, there is truly no end to the majesty that comes from the cultural capital’s most well-known celebration! So wear your yukata, bring your curiosity, and get ready to experience one of Japan’s most iconic summer festivals.
Featured Photo Credit: Hanvin Cheong
Ready to discover more of Kyoto’s culture this summer? Check out our full list of Kyoto Tours to find your next big adventure!
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