Tokyo recently earned the title of “World’s Best Large City” in Conde Nast Traveler’s 2024 reader survey, marking the sixth time Japan’s capital has received this prestigious recognition. The survey, which excludes U.S. cities and has been conducted since 1988, drew over 575,000 votes in Tokyo’s favor, highlighting the city’s global appeal. Tokyo previously held the top spot three years ago, and this year’s win reaffirms the city’s place as a favorite destination among international travelers.
The survey, part of Conde Nast Traveler’s U.S. edition with a readership of around 3.5 million, caters to high-end travelers seeking curated information on top travel destinations, accommodations, restaurants, shopping, and cultural activities. Following Tokyo, the survey ranked Singapore as the second-best large city, with Sydney, Cape Town, and Vienna rounding out the top five.
Sushi Bar in Tokyo – Photo Credit: VTT Studio
Officials from Tokyo’s Bureau of Industrial and Labor Affairs attribute this success to strategic promotional efforts focused on showcasing Tokyo’s food, culture, and unique nighttime attractions, which are made possible by the city’s strong safety record. These initiatives target high-spending international tourists, who are drawn to Tokyo’s blend of traditional and modern experiences. “The No. 1 ranking is the result of our tourism promotion activities, projects to improve the environment to receive travelers and other efforts,” a bureau official remarked, expressing pride in the city’s accomplishment.
Tokyo Governor Yuriko Koike echoed this sentiment, celebrating Tokyo’s eclectic mix of old and new. She highlighted the coexistence of traditional shrines and temples with cutting-edge anime culture and the latest pop trends, which together create a unique charm that resonates with visitors worldwide. “This result reaffirms for me how the appeal of Tokyo is well recognized by people around the world,” she stated.
Travelers themselves expressed a wide range of reasons for their admiration of Tokyo. A 23-year-old German woman, who visited with her younger brother, praised the city’s cleanliness and safety, noting that despite its size, Tokyo remains a secure and welcoming place. She added that while airfare and accommodation can be expensive, Tokyo’s many attractions make it worth the cost. Many of her friends, she said, choose Tokyo as a solo travel destination for its variety of places to explore, all while feeling safe.
Shinto Shrine in Kamiyacho – Photo Credit: Ned Snowman
A 24-year-old visitor from France described his journey to Tokyo as a dream come true. He appreciated the diverse activities available, from entertainment hubs to spiritual sites like Shinto shrines and Buddhist temples, as well as tranquil green spaces. Although he included Kyoto and Osaka in his two-week trip itinerary, he concluded his journey in Tokyo, which he considers one of the world’s top three cities.
The Asahi Shimbun, in an article by Kaho Matsuda and Natsuno Otahara, underscores Tokyo’s ongoing appeal and success in promoting its unique offerings on the world stage. The city’s latest recognition reflects the efforts of local officials to enhance the visitor experience and make Tokyo a standout destination for travelers around the globe.
Story Courtesy of ASAHI Shimbun.
Featured Photo Credit: Pakpoom Phummee
