When traveling to a new country, it’s easy to focus on visiting famous landmarks and ticking off bucket-list experiences. But the real heart of any destination lies in its local communities—the people who shape its culture, traditions, and way of life. Taking time to connect with these communities can make your trip even more special. Eating at family-run restaurants, shopping for handmade crafts, or joining tours led by locals not only gives you a deeper understanding of the place but also supports the people who live there.
By supporting these communities, you’re helping to preserve their traditions and ensure they thrive. At the same time, you’re contributing to sustainable tourism, which protects the environment, strengthens local economies, and ensures future generations of travelers can enjoy these incredible places. Embrace the opportunity to step off the beaten path and let the heart of the community shape your journey.
Tateyama Mountain – Credit: Joe Maruoka
Arigato Travel and Sustainability
At Arigato Travel, we are deeply committed to sustainability, with a special focus on supporting the cultural and economic vitality of rural Japan. Our goal is to boost local economies, preserve traditions, and shine a spotlight on less-visited regions such as Shiga, Mie, Fukui, and Shikoku. Let’s not overlook beautiful Suruga, where we offer an incredible, customizable itinerary crafted by local experts. Bringing travelers closer to the heart of Japan’s untold stories.
Our approach to sustainable tourism reflects our core values: distributing tourism across the country to combat over-tourism while fostering meaningful connections with local communities. By sharing the best of Japan through authentic stories and transformative experiences, we aim to inspire cultural appreciation and deepen the bond between travelers and the places they visit. At Arigato Travel, we believe in building trust and strong relationships with local communities and stakeholders, ensuring our work has a lasting, positive impact. Through responsible tourism practices, we celebrate Japan’s beauty, history, and heritage while making every journey unforgettable.
Our vision is clear: “To promote responsible tourism and support local businesses.” But we don’t stop there. We thrive on uncovering the heart and soul of Japan—those hidden gems that make each journey unforgettable. From tucked-away shops steeped in history to passionate artisans crafting one-of-a-kind treasures, we’re always searching for unique stories waiting to be told. We always want to help local businesses with interesting stories. From traditional craft makers to cozy eateries brimming with local charm, we’re always on the lookout for unique experiences. We are selective in our approach to working with companies that prioritize sustainability and avoid wasteful practices. See also our new blog post about Arigato Travel’s 8 Top Travel Trends For Japan in 2025, in which we talk about sustainability trends.
Summer Tea Fields & Suruga Bay – Credit: Shigekun
Discovering Local Suruga with our Travel Plan Crafted by Local Experts
As mentioned before, we also have deep connections in Suruga and can create extraordinary travel plans crafted by local experts in the area. We team up with local artisans, activities, and more to offer the best authentic experiences. Suruga, known for its stunning natural beauty, is Japan’s tea capital, celebrated for its rich heritage in tea cultivation, production, and blending. The region’s skilled artisans bring creativity to both tea and gastronomy, using fresh, local ingredients to craft unforgettable flavors. Suruga’s breathtaking landscapes offer endless adventures, from hiking and cycling to peaceful moments overlooking tea fields and charming villages.
Zamami Island Turtle – Credit: Bengisu Onder
A Simple Guide to Traveling Sustainably in Japan
Traveling opens the door to exciting new experiences, cultural insights, and personal growth. But beyond the joys of exploration, traveling with purpose allows us to make a positive impact on the places we visit. In Japan, a country rich in culture and history, you can take meaningful steps to support local communities and protect the beauty of this unique destination. Here are six simple ways to give back while traveling in Japan:
Meeting a local farmer – Credit: Jessica Iragne
Savor Local Flavors
Skip the familiar fast-food chains and dive into Japan’s incredible local food scene. From ramen shops and sushi counters to cozy izakayas and family-run cafes, you’ll get to experience authentic dishes while directly supporting local businesses. Don’t miss trying street food at local markets like Osaka’s Kuromon Ichiba or Fukuoka’s Yatai stalls for a true taste of Japan. Japanese cuisine naturally highlights fresh, seasonal ingredients, making sustainable dining easier. Look for restaurants that use locally sourced or organic produce. You can also explore vegetarian options! Arigato Travel has amazing local food tours that will enrich your experience and taste delicious local foods, such as our Hidden Gem Food Tour and our new Vegetarian Best of Shibuya Food Tour!
If you are looking for a more in-depth experience, our team can also help you get some farm-to-table experiences in the country, which is a perfect way to connect with locals whilst also tasting very fresh products right from the farm!
Artist Room Park Hotel Tokyo – Credit: Park Hotel Tokyo
Stay in Eco-Friendly Accommodations
Choose places to stay that care about the environment, such as traditional ryokans, guesthouses, or eco-conscious hotels. Many of these accommodations use energy-saving methods, reduce waste, and rely on local products. For example, Park Hotel Tokyo provides amenities made from sustainable materials like bamboo, including toothbrushes, hairbrushes, razors, and cotton swabs. They also replace plastic items in rooms with bamboo or wood alternatives and offer toothpaste in paper packaging, promoting a plastic-free and eco-friendly lifestyle. Staying at such places not only supports eco-friendly practices but also helps local businesses. Learn our full experience in the hotel here!
Shinkansen – Credit: Canva
Use Public Transport
Japan’s public transportation system is world-class—efficient, reliable, and incredibly eco-friendly. The Shinkansen (bullet train) is an excellent example of sustainable travel, running on electricity and producing significantly fewer emissions than air travel. It’s also one of the fastest and most comfortable ways to explore the country, connecting major cities like Tokyo, Osaka, and Kyoto with ease. For shorter trips, skip domestic flights and opt for local trains or buses. These options not only reduce your environmental impact but also give you the chance to see Japan’s picturesque countryside up close. From scenic train routes like the Sagano Scenic Railway in Kyoto to local buses winding through charming villages, you’ll experience Japan in a more intimate and relaxed way.
In cities like Tokyo, Kyoto, and Hiroshima, consider renting a bike to explore. Japan’s cities are surprisingly bike-friendly, with dedicated lanes and easy rental options. Cycling is not only a great way to stay active but also lets you take in the sights at your own pace, whether you’re gliding through Kyoto’s historic streets or exploring Tokyo’s vibrant parks and neighborhoods. By choosing public transport or cycling over cars and flights, you’re reducing your carbon footprint while fully immersing yourself in Japan’s incredible landscapes and culture. Sustainable travel is not only better for the planet—it’s also one of the most rewarding ways to experience Japan.
Zero Waste – Credit: Canva
Reduce Waste
Japan’s reputation for cleanliness and sustainability is outstanding, and as a traveler, you can easily join in on these efforts while making your trip even more memorable. First things first, don’t use single-use plastics and bring a reusable water bottle. With the Mymizu app, you can effortlessly find over 200,000 free water refill stations across the country, from public fountains to friendly cafes. It’s a simple way to save money, stay hydrated, and care for the planet all at once.
Heading out for some shopping? Be sure to pack a reusable bag! Most stores now charge a small fee for plastic bags, so it’s not only eco-friendly but also good for your wallet. And here’s a great tip: if you swing by supermarkets in the evening, you’ll find fantastic discounts on freshly made foods like bentos, sushi, and salads. Not only is it a great way to score a delicious meal at a bargain price, but you’ll also be supporting efforts to reduce food waste.
With just a few small changes, like refilling your bottle, shopping smart, and eating sustainably, you’ll immerse yourself in Japan’s culture and leave a lighter footprint on this incredible country. Traveling sustainably has never been so rewarding (or tasty)!
Saga Toriimoto Local Tea Cafe – Credit: Bengisu Onder
Support Local Businesses
Travel sustainably and make a real difference by supporting local businesses during your trip. Shop for handmade crafts made from natural or recycled materials; they make unique souvenirs and help preserve Japan’s traditional artistry. Visit artisan workshops to watch skilled craftspeople in action, or even try creating something yourself! Choose eco-friendly activities like guided hikes in breathtaking national parks or hands-on workshops, such as tea ceremonies or calligraphy. These experiences not only let you immerse yourself in Japan’s rich culture but also directly support local communities.
At Arigato Travel, we take pride in partnering with small, local businesses that share our passion for Japan. From highlighting hidden gems to amazing artisans, we’re all about creating meaningful and sustainable travel experiences. By shopping, eating, and exploring responsibly, you’re helping to preserve Japan’s culture, support its communities, and make your trip truly unforgettable.
Arakura Fuji Sengen Shrine – Credit: Canva
Travel Off-Peak
Overtourism can strain popular destinations. Visiting during off-peak seasons not only reduces your impact but also gives you a quieter, more affordable experience. Winter (December–February) and early summer (June–July) are great times to explore Japan’s culture and scenery, whether soaking in a snowy onsen or enjoying lush countryside views.
By making small, thoughtful choices, you can enjoy Japan’s beauty while helping to preserve it for future generations. Sustainable travel isn’t just good for the planet—it also makes your journey more meaningful.
Homestay in Japan – Credit: Homestay in Japan
Discover Japan Through Homestay In Japan
If you’re looking for an authentic way to experience Japanese culture, Homestay In Japan offers a unique opportunity to live with a Japanese host family. This company specializes in connecting travelers and students with families across Japan, providing a chance to immerse yourself in local life.
As a guest, you’ll enjoy home-cooked meals, learn about Japanese customs, and practice your language skills in a natural setting. Whether you’re a student, a professional, or simply an adventurous traveler, this program allows you to build meaningful connections while exploring Japan from a local’s perspective.
With hosts in cities and rural areas, you can choose a location that fits your interests, from bustling Tokyo to serene countryside villages.
Ready for a cultural experience like no other? Learn more and apply here!
We Are the Farm Toyosu Store – Credit: We Are the Farm
Farm-to-Table Freshness at We Are the Farm Toyosu
We Are the Farm Toyosu brings the essence of organic, farm-to-table dining to the heart of Tokyo. Sourcing seasonal produce directly from their organic farm, this restaurant offers fresh, flavorful dishes crafted to highlight the natural taste of every ingredient.
Their menu features vibrant vegetable platters, farm-fresh salads, and hearty meals prepared with sustainable and organic ingredients. It’s located near Toyosu and is the perfect spot for health-conscious diners and those seeking a truly local culinary experience. We Are the Farm also has restaurants in Shibuya, Meguro, and Akasaka
Experience the best of sustainable dining! Learn more here.
Google Maps: We Are the Farm Toyosu Store
Volunteering in Japan with GoEco – Credit: GoEco
Volunteer in Japan: Wildlife Conservation & Cultural Immersion
Looking for a meaningful experience in Japan? GoEco offers a unique Wildlife Conservation and Cultural Immersion program that combines environmental work with rich cultural experiences. You have volunteering programs such as: teaching English in Nagaono, a Farm Volunteering Program in Otaki, or even a Wildlife conservation and Cultural Immersion at Japan’s most beautiful Islands.
As a volunteer, you will contribute to these goals:
- Support environmental conservation, including the reintroduction of the Crested Ibis.
- Promote sustainable living and farming practices.
- Help preserve the cultural heritage of Sado Island.
- Learn about the island’s unique culture and natural beauty.
Perfect for those passionate about wildlife and sustainability, this program offers a chance to make a difference while connecting with Japan’s traditions.
Discover more and apply here.
Sustainable Travel – Credit: Canva
Traveling in Japan isn’t just about seeing the sights—it’s about connecting with the heart of the country. Community-based tourism lets you go beyond the typical tourist experiences, offering ways to dive into local life, support small communities, and make a positive impact. Whether it’s sharing stories over a homestay meal, learning about sustainable farming practices, or helping with conservation efforts, these experiences let you feel like a part of something bigger while creating unforgettable memories.
Featured Photo Credit: Kanonsky
Join us for an off-the-beaten-path adventure across Japan! Our Tailored Travel team is more than ready to craft your perfectly curated itinerary, which is all about you, sustainable travel, and Japanese culture!
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